MJI Releases New Radio Text Messaging Tool
March 1, 2006 at 2:44 PM (PT)
MJI INTERACTIVE has launched the new version of MOBILE XPRESS MESSENGER to affiliated radio stations this week.
"Our new software capabilities were specifically developed so stations can participate in two-way messaging without having to pony-up the additional expense of short codes,” said MJI INTERACTIVE President MARGARET SHIVERICK. “Lots of stations are using text messaging to boost the reach of their brands. We've also seen some pretty innovative messages to create appointment listening. Now that we’ve knocked expense barriers out of the way, we expect more and more stations will jump in to texting.”
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