News, Hot AC Top Miller Kaplan Power Ratios
March 2, 2006 at 7:25 AM (PT)
Where will you find the happiest sales people? Quite possibly at News, Hot AC, Triple A and Rock stations, as those formats converted their ARBITRON ratings into advertising dollars at a higher rate than all others. Radio CPA firm MILLER KAPLAN has released their "Power Ratio" format list for 2005. With 1.00 serving at the median, the top performing formats were News (1.99), Hot AC (1.78), Triple A (1.58), and Rock (1.52).
Bringing up the rear: Spanish Contemporary (0.75), Classical (0.58), Gospel (0.55), and Adult Standards (0.44). For the complete list, just click here.