Nielsen: Half Of Adult Audio Listening Is To AM/FM
December 1, 2009 at 5:25 AM (PT)
NIELSEN has released a study named, "How U.S. adults use Radio and Other Forms of Audio," and it contains good news for broadcast radio. The average 18+ year old listens to 2 hours and 45 minutes of audio perday, with Broadcast Radio making up half of that listening.
The other 50% is divided between CD/Tape Players (16%), Satellite Radio (8%), iPod/MP3 Players (5%), Streamed Audio On Computer (4%) and MP3s Stored On Computer (4%). "Other Audio" accounts for the remaining 13%.