CBS Names Pio Ferro VP/Spanish Programming
Will Program Mega 107.5 Dallas
December 2, 2009 at 6:10 AM (PT)
PIO FERRO has been named PD of CBS RADIO KMVK (MEGA 107.5)/DALLAS and CBS RADIO VP/Spanish Programming. The announcement was made jointly by CHARLIE WILKINSON, GM for KMVK and KLOL/HOUSTON, and CBS RADIO SVP/Programming GREG STRASSELL.
FERRO previously served as VP/Programming for SBS BROADCASTING. On FERRO’s appointment, WILKINSON said, "Among Spanish language programmers, PIO is at the top of the pyramid. There is no one else whose background compares, and he’ll make a significant impact in the DALLAS-FORT WORTH market with MEGA. We’re thrilled to welcome him to the market and the CBS RADIO family."
"We worked closely with PIO when we launched EL ZOL, our first major-market Spanish language station, in 2005," said STRASSELL. "We couldn’t be more excited about his full-time commitment to our growing portfolio of Spanish stations."
FERRO added, "I can barely contain my excitement. The DALLAS/FORT WORTH market is vibrant, CBS RADIO is a great company, and we’ll do incredible things at MEGA 107.5. CBS RADIO’s commitment to Spanish-language formats is clear and I take this opportunity knowing we will achieve great success."