Vevo To Stream CBS Interactive Content
December 3, 2009 at 3:26 PM (PT)
UMG and YOUTUBE's premium music video and entertainment service, VEVO, will offer extensive music programming from the vaults of the CBS INTERACTIVE MUSIC GROUP’s properties, including LAST.FM and more than 90 CBS RADIO music stations beginning next year.
Live musical performances, in-studio artist appearances and interviews, as well as behind-the-scenes coverage from CBS RADIO stations nationwide and LAST.FM, will be featured on VEVO, as well as exclusive access to select CBS RADIO station events such as KROQ’s Acoustic Christmas and B96’s Jingle Bash.
"VEVO’s intent is to offer the music fan unparalleled access to a rich library of music programming featuring their favorite artists, whether it be music videos in the traditional sense or other new and original music content," VEVO Pres./CEO RIO CARAEFF said. "The CBS INTERACTIVE MUSIC GROUP’s catalogue of programming will invite VEVO users to watch their favorite artists on stage, at the interview mic and behind-the-scenes. We are pleased to partner with the CBS INTERACTIVE MUSIC GROUP, whose exclusive content joins VEVO’s growing music video library offering an even greater choice for fans.”
"LAST.FM and CBS RADIO’s stations are producing a tremendous amount of unique video content every day -- from long-form concerts such as the 'Live on LETTERMAN' webcast series and annual special events, to acoustic performances and one on one interviews," CBS INTERACTIVE Pres. DAVID GOODMAN added. "We're excited to be part of the next generation of music video services, and look forward to all the benefits that go along with VEVO’s massive audience and reach including increased awareness of our efforts in this space to new revenue generating opportunities."