It's Official: EMI Joins Vevo
December 7, 2009 at 7:07 AM (PT)
It's now official, as VEVO has signed a deal with EMI MUSIC.
"Our agreement with EMI MUSIC marks a milestone in our mission to provide fans everywhere with the world’s best premium music video programming, when, where and how they want it," stated VEVO Pres./CEO RIO CARAEFF. "We look forward to collaborating with EMI on introducing our users to new professionally-created entertainment products through a truly interactive platform. VEVO is about much more than just high-quality videos; it is also about original programming and strengthening the connection between artists and fans through a dynamic and engaging experience; and immediately providing advertisers with the scalability they desire and access to the most sought after demographic on the Web."
"VEVO offers the value of a powerful, new environment where our artists can showcase their work and create a deeper relationship with fans," said EMI MUSIC CEO ELIO LEONI-SCETI. "It’s an exciting entertainment destination for consumers, a tremendous creative medium for artists and also a great platform for brands."