Paragon Tapped For Radio Bilingue L.A. Public Media Research Project
December 10, 2009 at 4:57 AM (PT)
The RADIO BILINGUE Spanish-English bilingual public radio network has inked a deal with PARAGON MEDIA STRATEGIES to conduct the research for its new L.A. PUBLIC MEDIA project. The new English-language service will serve a ethnically diverse young audience in SOUTHERN CALIFORNIA; the project is funded by a major grant from the CORPORATION FOR PUBLIC BROADCASTING.
"We are pleased that we will be working with MIKE HENRY and PARAGON to conduct innovative and historic research on this large, growing, ethnically diverse and underserved audience in the L.A. metro market," said RADIO BILINGUE Founder/Executive Director HUGO MORALES. "For the first time, a national media research firm will be studying this young audience to find out what it wants from a public media service. Our goal is to work with PARAGON to map out the needs and aspirations of this audience and design and test content that resonates with them."
PARAGON CEO MIKE HENRY added, "It’s an honor to be on the team to build and launch one of the first multi-ethnic public media services in AMERICA. Being a multiplatform service in LOS ANGELES makes it even more special. The professionals from RADIO BILINGÜE and LA PUBLIC MEDIA are great to work with, and I would also like to acknowledge our project partners, MEDIA MECHANICS and EATIDEAS CONSULTING. I have no doubt that we’re creating a new public media model for younger and more diverse audiences, which is incredibly important and exciting."