Clear Channel Crows About Streaming 25-54 Jump
December 10, 2009 at 3:52 PM (PT)
CLEAR CHANNEL RADIO is crowing about a new ANDO MEDIA opt-in study that shows its digital streaming stations scoring a "dramatic increase" in Adults 25-54. The study, conducted earlier this year, showed 20 point gains for Urban AC, Classic Hits, AC, Country, Urban, News-Talk, and Oldies.
"The big news here is that our digital listening audience is highly concentrated with 25-54 year olds," said CLEAR CHANNEL RADIO EVP EVAN HARRISON. "We can now share with our ad partners the quality of our audience as well as the quantity in real-time, which adds up to 15% to our terrestrial broadcasts."