Study Looks At Americans' Info Intake, Radio's Part
December 11, 2009 at 5:56 AM (PT)
A UNIVERSITY OF CALIFORNIA-SAN DIEGO study of how much information American consumers absorb in a typical day finds that people absorb information for about 12 hours a day, amounting to 100,500 words and 34 gigabytes of data. Radio alone is responsible for 18.79% of those hours, 0.3% of the data in bytes, and 10.59% of the words; radio is behind only TV and computers as a source of information in words.
Measured in bytes, radio (and everything else) amount to under 1% of the data, with TV, movies, and video games responsible for practically all of the "bandwidth."
Read the entire study by clicking here.