Dial Global Leads RADAR 103 Parade
December 14, 2009 at 10:30 AM (PT)
ARBITRON's RADAR 103 (DECEMBER 2009) has been released, with DIAL GLOBAL networks taking the top three slots for Adults 18-49 and the top two slots for Adults 25-54.
For Adults 18-49, the top 10 included DIAL GLOBAL's Complete FM network, Contemporary Network, and Adult Power, PREMIERE's Male Focus Power, UNITED STATIONS' Impact Network, PREMIERE's Modern Women Network, DIAL GLOBAL's Female Perspective, PREMIERE's Today's Men Network, DIAL GLOBAL's Music and Entertainment, and PREMIERE's Emerald Plus.
In Adults 25-54, DIAL GLOBAL's Contemporary and Complete FM networks swapped slots from the 18-34 rankings, followed by PREMIERE's Male Focus Network, DIAL GLOBAL's Adult Power, WESTWOOD ONE's Adults Network, PREMIERE's Today's Men Network and Modern Women Network, UNITED STATIONS' Impact Network, and DIAL GLOBAL's Female Perspective and Music and Entertainment.
Commercials aired on the 56 radio networks inclded in the report reached 73.9% of 12+, 74.4% of 18+, 74.2% of 35+, 76% of 18-49, and 76.4% of 25-54.