Premiere Launches 'Bollywood And Beyond'
December 14, 2009 at 12:28 PM (PT)
PREMIERE RADIO NETWORKS has added a new channel of Indian music, "BOLLYWOOD & BEYOND," to its lineup of national audio programming. The channel is airing on XM SATELLITE RADIO channel 173 and will be added to the iHEARTRADIO platform shortly. NRI MEDIA produces the channel for PREMIERE in CALIFORNIA.
PREMIERE SVP of Programming JENNIFER LEIMGRUBER said, "We’re excited to partner with NRI MEDIA to deliver this unique and entertaining content, and look forward to satisfying AMERICA's growing appetite for Indian music."
"Just as Latino radio blossomed in the '80s, we are now witnessing the advent of professional desi radio," said NRO President DAVID FRERICHS. "The Indian community has strong ties to current events and culture in INDIA, but to date, no one has served that community with a quality product on a national platform. Thanks to PREMIERE, that’s changed and we are on our way."