Kelly Music Research Studying Traditional Vs. New Music Research
December 14, 2009 at 3:42 PM (PT)
KELLY MUSIC RESEARCH has launched a nationwide study looking at the differences in music research between traditional callout surveys and newer methods. The study will compare sample recruitment, panel management, scoring apparatus, hook presentation and biases that may affect survey results. KELLY is inviting broadcasters to participate in the discussion on the company’s blog at kellymusicresearch.blogspot.com.
President TOM KELLY said, "Radio now has more competition and fewer resources to defend itself. To thrive, broadcasters can’t afford to fall out of touch with listeners." VP PAUL KELLY added, "We hope this open forum will lead to enlightenment and discovery."
For more, check out kellymusic.com or call PAUL KELLY at (610) 446-0318.