Vidich Named To ReverbNation Board
December 15, 2009 at 5:26 AM (PT)
Former WARNER MUSIC GROUP EVP and AOL Special Advisor PAUL VIDICH has been named to the Board of Directors of music marketing platform REVERBNATION.
"The $8 billion US recorded music industry has struggled to develop the scalable and repeatable online promotion strategies needed to market artists in a music world that is increasingly dominated by online activity. REVERBNATION has developed a portfolio of marketing software services that are rapidly becoming the online standard for driving awareness of new and breaking acts, as well as managing the fan relationships that are crucial to the success of any artist today. REVERBNATION is the future of music marketing," said VIDICH.
“Throughout his career PAUL has pushed the industry beyond conventional thought. From the creation of iTUNES to the removal of DRM, he has helped to shape the music business in remarkable ways. We are very fortunate to have him lend his knowledge and experience to REVERBNATION," said REVERBNATION CEO MICHAEL DOERNBERG.