Clear Channel A Core Partner In New Simon Fuller Venture
December 17, 2009 at 4:20 AM (PT)
SIMON FULLER's new entertainment venture "IF I CAN DREAM," which launches early 2010, will be distributed and marketed to a global audience through a number of integrated partnerships, including one with CLEAR CHANNEL RADIO. HULU and CLEAR CHANNEL will create a distribution partnership with MYSPACE, building an exclusive audition platform. Both PEPSICO and FORD MOTOR COMPANY are also confirmed as founding partners for the production.
CLEAR CHANNEL RADIO will serve as a core partner in introducing the IF I CAN DREAM cast to a national audience of over 100 million people on-air each week and to 30 million people on its digital properties monthly. CLEAR CHANNEL's local radio personalities and audience interaction are expected to spur daily conversations, and through CLEAR CHANNEL's content creation and distribution platform, the IF I CAN DREAM cast member stories will be available for on-air, online and on mobile devices.
"19 ENTERTAINMENT's fresh approach to talent development will find fertile ground on CLEAR CHANNEL's stations and digital properties," said CLEAR CHANNEL DIGITAL GROUP EVP EVAN HARRISON. "Our highly engaged on-air and online communities will be the engines that drive ongoing interest in the cast. Together, we have the opportunity to completely change the paradigm and break new talent across multiple platforms simultaneously."