Pandora Breaks The 40 Million Mark
December 17, 2009 at 5:41 AM (PT)
PANDORA reports its online radio service doubled in size this year, topping 40 million registered users. Some 15 million people visited the Web site each month, said CEO TIM WESTERGREN, to THE WALL STREET JOURNAL, which writes "the numbers illustrate PANDORA's challenge to regular broadcast radio's online programming. Some 22 million people listen to regular radio stations' streams each week, compared with 15 million for Internet-only stations such as PANDORA, according to EDISON RESEARCH INC. and ARBITRON."
CLEAR CHANNEL RADIO claims aboutt 8 million listeners stream its programming each month, while CBS says it has about 9 million people who stream programming from its radio stations.