WPTF Freshens Lineup, Will Rebrand As NewsRadio 680
December 17, 2009 at 12:43 PM (PT)
CURTIS MEDIA Talk WPTF-A/RALEIGH has announced an evolution of its familiar talk radio format to include significant enhancements to its overall news presentation. Effective DECEMBER 31st, the station will rebrand as "NEWSRADIO 680 WPTF" and more than double its locally-originated news content every weekday. To underscore the commitment to providing second-to-none radio news coverage, the station has entered into a long-term agreement with CBS NEWS and will have at its disposal the full depth of that network’s worldwide resources.
WPTF VP/GM DAVID STUCKEY said this kind of commitment is highly unusual in an industry that’s been rapidly downsizing. "News radio is by far the most expensive radio format to execute. It requires a dedicated team of anchors, producers, writers and reporters that, frankly, would not be financially feasible in most radio companies these days. I’m proud CURTIS MEDIA has committed the resources to assemble a group of more than thirty broadcast professionals to launch NEWSRADIO 680 WPTF."