Paragon Media Strategies Releases Latest Christian CHR Study
March 3, 2006 at 3:16 PM (PT)
PARAGON MEDIA STRAEGIES, in conjunction with GOODRATINGS STRATEGIC SERVICES, has released the results of a online survey of 605 Christian CHR listeners taken on NOVEMBER 10th - 21st, 2005. This is the third part of a five-part series titled: CHRISTIAN CHR FORMAT BLEND RATINGS.
The study explored who the Christian CHR listener is, why they listen to Christian radio and what other formats they listen to and like. The listeners polled were 37% male and 63% female. Some the results conclude that the Christian CHR listen is much different then secular CHR listener then previously assumed. With results such as the Christian lisenters rating secular CHR stations at the bottom of listening choice.
For more information on this study click here.