Stern And Sirius XM: Let The Negotiations Begin
December 21, 2009 at 12:27 PM (PT)
Contract negotiations are set to begin between SIRIUS XM RADIO and HOWARD STERN, who according to an ASSOCIATED PRESS report, "is threatening to leave" the company. STERN is coming up on the end of a $500 Million deal that included stock as well as cash.
With terrestrial radio in a much different financial place that it was when STERN left for the satcaster, it doesn't seem that avenue is open to him. Rumors have said STERN could launch his own internet radio station as an alternative, but a deal for less than his 2006 deal with SIRIUS XM is what most industry observers expect.