CBS Radio To Expand HD Programming Around Sports Teams
December 29, 2009 at 9:36 AM (PT)
CBS RADIO is considering using its HD channels to provide complementary 24/7 programming for prestigious sports teams whose games it airs. Its DALLAS COWBOY HD network for over 60 stations has generated a very strong positive response; expect to see PHILADELPHIA EAGLES have a similar presence on WYSP/PHILADELPHIA HD channels, titled EAGLE 365, before the start of the 2010 NFL season.
CBS RADIO VP and WYSP/WOGL GM JIM LOFTUS and SVP/Market Manager MARC RAYFIELD, who came up with the EAGLES' HD programming concept, view it "as a great way for us to further enhance our EAGLES opportunity and develop unique content for our HD multi-cast channels," LOFTUS said.
CBS RADIO CHICAGO VP/GM DAVE ROBBINS, who helped get the COWBOYS' HD venture up and running, sees this happening in other markets where CBS RADIO owns broadcast rights of the market's high-profile sports franchises. "As teams and opportunities present themselves on a case by case basis, we look forward to expanding HD Programming to include a host of unique and exclusive content offerings, including team branding channels the fans will love," he said.