Eastlan Sets Hispanic Ratings Project With Bustos Media
January 4, 2010 at 5:14 AM (PT)
EASTLAN RATINGS will partner with BUSTOS MEDIA and RADIO CAMPESINA to design a new ratings product they claim will be "focused exclusively on understanding the impact of Hispanic radio listeners."
"BUSTOS MEDIA is delighted to see more robust Spanish audience measurement," CEO AMADOR BUSTOS said. "We're optimistic that this EASTLAN project will be a competitive breath of fresh air for all broadcasters in general and Spanish-language radio operators in particular."
TRI-CITIES and YAKIMA have completed testing the product, with a second round in up to five markets will be held in SPRING 2010.