Peter Smyth: Your First Quarter Checklist for Success
January 4, 2010 at 9:09 AM (PT)
GREATER MEDIA Pres./CEO PETER SMYTH has posted his first "From The Corner Office" column of 2010, and writes:
"If you have had the occasion to be in the same room with me recently, you’ve heard me repeatedly stress how important I believe this first quarter of 2010 is going to be. In radio, every first quarter is a battle to prime the revenue pump, but this one stands out as the most critical Q1 in years.
"Why do I believe that? Because it was a year ago in JANUARY that we first saw the seismic shift in business that became the Great Recession. While we seem to be slowly coming out of that swoon, there is still a long way to go, and the next three months will stack up as a bellwether for our success throughout 2010."
Read SMYTH's full column here.