CRG And RFF Partner On Boomer Radio
March 6, 2006 at 6:25 AM (PT)
CRG RADIO NETWORKS has formed a partnership with THE RADIO FORMAT FACTORY to distribute BOOMER RADIO, the company's first digitally-delivered format. BOOMER RADIO targets listeners born between 1946 and 1964 with an expanded playlist and provides station operators with a complete automated system that includes a traffic system, custom production, sales and marketing support and on-site training.
"I've seen so many formats that provide good programming but stop short when it comes to the other aspects of a radio station" says CRG President JOHN CLARK. "RFF not only provides great programming but everything needed to run a station. You literally could run the radio station by yourself with this system."
BOOMER Radio is the first format unveiled by THE RADIO FORMAT FACTORY (www.radioformatfactory.com) but others are being developed. CRG RADIO NETWORKS (www.crgradio.com) will manage affiliate relations and marketing of the formats.