Bridge Ratings Discovers 'Pandora Fatigue'
January 6, 2010 at 4:48 AM (PT)
During the fielding of the BRIDGE RATINGS' annual report "The Future of Radio - 2010" Pres. DAVE VAN DYKE tells ALL ACCESS, "We uncovered some interesting perceptions about PANDORA from its users. This special release should be of use to terrestrial radio."
The new analysis called "PANDORA's Achilles' Heel" is based on a sub-sample of terrestrial radio users who also use PANDORA and other streaming products, both terrestrial simulcast streaming and web-only streaming companies.
"This is a fascinating first look at PANDORA users and how they feel about this much talked about streaming product," explains VAN DYKE. "One item of interest shows that with consistent use over time, PANDORA users experience "PANDORA fatigue or tedium".
"PANDORA's music sequencing is partially to blame for its lower time-spent-listening", continued VAN DYKE."
Read more about this study by clicking here.