Lady Gaga Partners With Polaroid
January 7, 2010 at 4:57 AM (PT)
She's been seen in lots of photographs, but now LADY GAGA will be the force behind some, as the pop star has signed a multiyear deal with POLAROID to help the company develop new cameras and accessories, reports THE NEW YORK POST. LADY GAGA "will be named a creative director at POLAROID, which was scooped out of bankruptcy last MAY by a pair of private-equity firms that have begun to license out its name for a wide array of gadgets."
"LADY GAGA is a great creative talent who has a lot of passion for this brand," said JAMIE SALTER of HILCO CONSUMER CAPITAL, one of POLAROID's new owners.
LADY GAGA said in a statement, "The Haus of GAGA has been developing prototypes in the vein of fashion/technology/photography innovation -- blending the iconic history of POLAROID and instant film with the digital era -- and we are excited to collaborate on these ventures with the POLAROID brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer and to -- as my father puts it -- finally, have a real job."