LDS Church To Roll Out 'Values-Based Growth Strategy'
January 7, 2010 at 7:50 AM (PT)
The CEO of the division of the MORMON Church that operates BONNEVILLE INTERNATIONAL, Talk KSL-A-F/SALT LAKE CITY and other media properties is announcing a new "values-based growth strategy" to employees TODAY (1/7). DESERET MANAGEMENT CORP. CEO MARK WILLES is unveiling the plan, based on "universal values" that are consistent with LDS church principles, but are "by no means exclusive to the church," WILLES told the SALT LAKE TRIBUNE.
The operations included in the new strategy include BONNEVILLE, KSL, sister NBC affiliate KSL-TV/SALT LAKE CITY, the DESERET NEWS, DESERET BOOK and Internet division DESERET DIGITAL MEDIA. WILLES told the paper that the properties can produce "lively and pertinent" products for the world "grounded in morality, civility, integrity and respect for people's differing views."
"The mission statement is going to be, 'We are trusted voices of light and knowledge reaching hundreds of millions of people worldwide,'" said WILLES, a former GENERAL MILLS COO dubbed the "Cereal Killer" during his controversial run as CEO of TIMES MIRROR CO. and Publisher of the LOS ANGELES TIMES. "And if you are like most people, you are going to say, that's kind of a ridiculously ambitious mission for this little teeny company in UTAH." WILLES was named CEO of the church's commercial division DESERET MANAGEMENT CORP. last FEBRUARY and reorganized the company, moving KSL into a separate organization and creating DESERET DIGITAL MEDIA to handle the company's online assets.