CBS Division Gains Altitude
March 6, 2006 at 8:52 AM (PT)
CBS RADIO renames its INFINITY SOLUTIONS AND BEYOND cross-platform sales and marketing arm "CBS RADIO ALTITUDE GROUP." The name change conforms the division to the parent company, which changed its name from INFINITY to CBS RADIO in DECEMBER; the new name is not to be confused with ALTITUDE SPORTS AND ENTERTAINMENT, the DENVER-based regional cable sports network.
In addition, WORLDNOW VP/Regional Dir. STEFAN WILLIMANN joins the renamed ALTITUDE as VP of Strategic Sales and Marketing, reporting to EVP RICH LOBEL.