WPWX Restructures Mornings For A PPM World
January 8, 2010 at 4:30 AM (PT)
CRAWFORD BROADCASTING Urban WPWX (POWER 92)/CHICAGO has "made official the changes it has made to its weekday morning show, now playing up an emphasis on music in a bid to cut costs and improve its ARBITRON ratings," reports PHIL ROSENTHAL in THE CHICAGO TRIBUNE.
Mornings will be hosted by SHANNON "TREY THE CHOKLIT JOK" BRAZIER as co-host ALEXX DUPRI, traffic and sports contributor SEANDALE HUNLEY and producer LISA "LISA E." FINKLE exit.
"CRAWFORD BROADCASTING CO. is restructuring morning drive in order to be more competitive from a (PORTABLE PEOPLE METER) ratings and revenue perspective for 2010 and beyond," the station said in its announcement.