PPM Wins An Emmy
January 8, 2010 at 4:30 AM (PT)
ARBITRON was awarded an EMMY AWARD for Broadcast Audience Measurement Technology last night at the 61st Annual Technology and Engineering EMMY AWARDS, held during the 2010 INTERNATIONAL CONSUMER ELECTRONICS SHOW at the MANDALAY BAY in LAS VEGAS.
ARBITRON was honored by the NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES for its Portable People Meter, noting the significant impact that this technological advancement has had on audience measurement.
"ARBITRON is honored that the NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES has recognized our contribution to the advancement of media measurement," said ARBITRON CEO/Pres. MICHAEL SKARZYNSKI. "Media consumption is evolving and it’s becoming more important than ever to understand the role all media play in individual consumers’ lives. ARBITRON's PPM technology gives broadcasters the capability to focus on individual consumers, wherever and whenever they access encoded media."