'Suck' Gets Radio Spot Altered
January 8, 2010 at 5:15 AM (PT)
A spot for NICORETTE has been altered after some METRO NETWORKS affiliates complained about the use of the word "suck," reports CNBC. The original version of the spot read "2010 is going to suck," but METRO/WESTWOOD ONE spokesperson CHRISTINE MILLER told CNBC's MIKE HUCKMAN that "some" stations complained and the spot was rewritten as "2010 isn't gonna be much fun."
"As soon as we get complaints from a station we change it out to the alternate copy. We don't make the decision on what runs and doesn't run on any station. It's the station, not us, that does that. They're the ones that get the calls and we change it out. Our anchors know that if they get complaints that they'll get new copy right away," said MILLER.