Tecate ESPN Boxing Sponsorship Renewal Includes Radio
January 8, 2010 at 5:34 AM (PT)
TECATE beer has renewed its boxing sponsorship deal with ESPN, continuing the parties' relationship that began in 2007. Under the deal, the TECATE brand, which has title sponsorship for ESPN2 and ESPN DEPORTES' "FRIDAY NIGHT FIGHTS" studio, will also be integrated into ESPN DEPORTES RADIO's "ZONA ESPN" afternoon show.
"Since 2007, boxing has embodied TECATE's con caracter brand experience through the sponsorship of various marquee events. The extended relationship with ESPN DEPORTES will give us conticharacternuity in the sport and presence in key markets," said TECATE EQUITY VP/Marketing FELIX PALAU. "We are confident that TECATE FRIDAY NIGHT FIGHTS Studio paired with ESPN's media support will help anchor the brand as the leading boxing sponsor."
"TECATE is the leading brand in boxing today and we are thrilled to once again partner with them and their agency, MV42, on ESPN's FRIDAY NIGHT FIGHTS series and our boxing programming across ESPN platforms," said JOHN FITZGERALD, VP/Multimedia Sales, ESPN DEPORTES, ESPN AUDIO. "This deal reinforces ESPN's unique position in reaching Hispanic sports fans in English and Spanish."