The Edge Gets X'ed Out In Phoenix
January 8, 2010 at 4:25 PM (PT)
RIVIERA Alternative KEDJ (FM/103.9 THE EDGE)/PHOENIX has renamed itself X1039 TODAY at 5p. Promising to deliver "the best Alternative and Rock music of the 'X' generation, the new X1039 claims to be "the soundtrack of today’s active lifestyle."
Among its perks are:
* 103 minutes of commercial-free, non-stop music throughout the day.
* "Mandatory MARLEY" plays something by reggae superstar BOB MARLEY at 4:20 each afternoon slot.
* A commercial-free hour at 5p
* CRAVEN MOOREHEAD will host a ska/punk specialty show five nights a week.
"X1039 is PHOENIX’s Alternative station," PD MARC YOUNG said. "It’s the go-to place for the best Alternative and Rock music, period."