AdAge: Why Ford Could Be The Next Media Company
January 11, 2010 at 7:14 AM (PT)
CRAIG DAITCH writes in ADAGE, "A decade ago, I was debating with my auto friends: What is the future of the console? Could automakers be technology companies? Or what's more, media companies? Today, I think we're starting to get our answer.
"The biggest news from the Consumer Electronics Show seems to be the rise of the automobile from a stereo on wheels to a ubiquitous entertainment productivity machine."
Is this good or bad news for radio? Read the full article here.