Jean-Marie Heimrath Joins SparkNetworks As EVP
January 12, 2010 at 4:31 AM (PT)
Veteran Canadian radio industry executive JEAN-MARIE HEIMRATH has been named EVP for TORONTO based SPARKNETWORKS, a newly formed content development and syndication division of radio services company SPARKNET COMMUNICATIONS. HEIMRATH will direct business development for programming and marketing across multiple platforms for radio stations. SPARKNETWORKS officially opens its doors MARCH 1st.
SPARKNET COMMUNICATIONS Pres. PAT BOHN said, "From RYAN SEACREST to DAVID LETTERMAN, JEAN-MARIE is renowned for introducing successful, innovative programming to radio stations and sponsors. Under his leadership, STANDARD INTERACTIVE was conceived and launched, setting the course as a new business model for media integration. It would be fair to say that this company is being created from JEAN-MARIE's business and creative DNA."
HEIMRATH noted, "We see so much untapped growth ahead for radio, and I can't wait to get started. We are building a team focused on these opportunities because just adding another show to the marketplace isn't enough. We're going to help radio aggressively compete across the board."