Clear Channel Radio Honored For Ad Campaigns
January 12, 2010 at 12:20 PM (PT)
For the second year, radio campaigns airing on CLEAR CHANNEL RADIO’s broadcast platform have taken top honors at media industry competitions sponsored by MEDIA MAGAZINE, ADWEEK/BRANDWEEK and MEDIAWEEK. The campaigns illustrated new ways to use the broadcast radio medium.
"The level of innovation we're achieving collaborating with our agency colleagues is truly impressive," CLEAR CHANNEL RADIO Pres./CEO JOHN HOGAN said. "It’s a clear demonstration of our willingness to work differently and better with advertisers as well as our commitment to find new and better ways to leverage our assets on their behalf.
The winning campaigns were.
* Using a system developed by and available exclusively from CLEAR CHANNEL RADIO, HORIZON MEDIA’s campaign for GEICO received MEDIA MAGAZINE’s Creative Media Award of the Year in Radio for “creative use of radio as a campaign’s centerpiece”.
* HORIZON MEDIA and The NBC AGENCY helped launch NBC’s CHUCK series by taking all of the commercial spots for the day on top stations in NEW YORK, LOS ANGELES, CHICAGO, SAN FRANCISCO and PHILADELPHIA. the team produced 100 minutes of content; CLEAR CHANNEL RADIO changed the brand identity and call letters of the stations for the day. The approach also took MEDIAWEEK’s Radio Plan of the Year for 2008.
* A turnkey program developed by CLEAR CHANNEL RADIO and OMD in 2008 for VISA took the ADWEEK/BRANDWEEK Buzz Award for that year. The approach paired quick-hitting, 15-second spots with appropriate merchant messages.
* HORIZON and NBC UNIVERSAL, along with CLEAR CHANNEL RADIO, were the first to use ultra-short commercial lengths called "blinks" (one- to seven-second spot) to create a soundscape that crossed 15- to 30-minute stretches. CLEAR CHANNEL RADIO placed the spots in the middle of other content, to sound as if it emerged from nowhere. The campaign took MEDIAWEEK’s Media Plan of the Year across all media for 2008.