KBZT Hires The Mikey Show For Mornings
January 12, 2010 at 12:56 PM (PT)
As we hinted (NET NEWS 12/21/09), ex-CLEAR CHANNEL Active Rock KIOZ (ROCK 105.3)/SAN DIEGO morning show "THE MIKEY SHOW" (AKA MIKEY ESPARZA) will return on crosstown LINCOLN FINANCIAL MEDIA Alternative KBZT (FM 94/9) as station's new morning show beginning JANUARY 25th, replacing HANSEN & TOMMY.
LFM/SAN DIEGO SVP/GM RICK JACKSON said, "For all of us who love what he does, these past few weeks without MIKEY on the radio have been sort of empty. There's nobody else like him and we're excited and happy to get 'THE MIKEY SHOW' back on the air at FM 94/9."
"Over the last five years, I've listened to, watched and admired MIKEY, as he has consistently proven that great local morning radio will always prevail and dominate in the ratings," added FM 94.9 PD GARETT MICHAELS. "I'm happy that we no longer have to compete against him, and honored that he has chosen to join our team at FM 94/9. With the addition of THE MIKEY SHOW, we're looking forward to continuing our mission of creating entertaining and compelling local radio for SAN DIEGO COUNTY listeners."
ESPARZA said, "This is such an incredible time in the history and evolution of THE MIKEY SHOW. God has put me at the right station at the right time with all of the right people. I am so happy to be home. FM 94/9 is where I belong, where I want to be, but more importantly, where I am supposed to be! I am excited to get back to doing what I love so, so much and that is to entertain people on the radio."
Meanwhile, HANSEN will be focusing more on his role as APD/Imaging Director. TOMMY will remain in a newly defined role and continue as host of "BRUNCH WITH BOB & FRIENDS" on SUNDAY mornings from 9a-noon.
MICHAELS told ALL ACCESS that the rumors about a format change at KBZT are not true. "This station has always been very dominate Men 25-44, but we tend to lose the top spot overall without being in the game in mornings. What we've seen after nine months of PPM in SAN DIEGO is a truly great morning show, not a perceived great morning show, will make a huge competitive difference here."