Arbitron Adds Wendy's To PPM Menu
March 6, 2006 at 2:27 PM (PT)
Fast Food chain WENDY'S has signed a multi-year agreement for ARBITRON’s PORTABLE PEOPLE METER (PPM). The agreement allows WENDY'S access to PPM data in order to evaluate their radio advertising plans for all PPM markets.
"By giving us an enhanced, more reliable view of who is listening to what radio programming, when and for how long, this cutting-edge technology will improve accountability and increase our return on investment of our advertising dollars," said WENDY'S INTERNATIONAL Manager, Media Buying SHANNON PEDERSEN. "Believing that the PPM is the better way to measure radio, WENDY'S is looking for a new way to improve the return on investment for their radio dollars."