Dial Global Promotes Text Donations For Red Cross
January 14, 2010 at 4:42 AM (PT)
DIAL GLOBAL is using its 24-hour radio formats and personality dayparts to promote the texting campaign for donations to the RED CROSS to help victims of the earthquake in HAITI.
The messages, urging listeners to text the word "HAITI" to 90999 to make an instant $10 donation, began airing WEDNESDAY on DIAL GLOBAL's 1,900 format affiliates and on the 275 stations carrying the LIA, GREG KIHN, NUDGE, and COOPER LAWRENCE shows.
"Here’s an opportunity for us to us the power of DIAL GLOBAL's terrestrial footprint, combined with modern interactive technology, to do some vital good," said Pres./Programming KIRK STIRLAND. "Our personalities responded immediately to crisis, and seized on the RED CROSS text program. We just organized it, to take advantage of our large reach."