Clear Channel Boston Talker Set For April Launch
January 14, 2010 at 4:42 AM (PT)
The BOSTON HERALD's JESSICA HESLAM reports that the long-expected flip of CLEAR CHANNEL's upgraded WKOX-A/BOSTON from Spanish Tropical "RUMBA 1200" to Talk is now set for APRIL.
CLEAR CHANNEL BOSTON Pres. TOM MCCONNELL tells the HERALD that while the station wants to air PREMIERE's RUSH LIMBAUGH, now on crosstown ENTERCOM Talk WRKO-A, as well as SEAN HANNITY and GLENN BECK, "We haven’t signed anything. We’re trying to be as respectful as possible with some of the current contractual obligations with WRKO. We would like to secure the biggest conservative Talk personalities from PREMIERE as they become available."
The HERALD refers to the new Talk station as WXKS-A (the calls of WKOX's sister station, Spanish Hits MIA 1430) and a recent help wanted ad for an Account Executive referred to the WKOX 1200 AM frequency as "WXKS-AM 1200" and specified "radio experience with a specialty in News-Talk a plus," but the call letter swap has yet to show up in the FCC database.