WCCO Raises Over $190K For Hunger Charities
January 14, 2010 at 11:12 AM (PT)
CBS RADIO Talk WCCO-A/MINNEAPOLIS' first "Let's Kick Hunger Day" Radiothon to benefit TASTE OF THE NFL and SECOND HARVEST HEARTLAND raised over $190,000 for the hunger relief charities.
"Prior to the event, the goal was 830 donors to commit to becoming a Hunger Hero and make a contribution of $120 or more," said TASTE OF THE NFL Founder/Exec. Dir. WAYNE KOSTROSKI. "Because of the tremendous support for Let's Kick Hunger Day from the community, local companies, the Governor's office and WCCO RADIO, we surpassed our goal. We were able to secure a significant donation and 100 percent of net proceeds from the radiothon will go directly to food banks."
"WCCO radio has a long history of community service in the state of MINNESOTA," said CBS VP/Market Manager MICK ANSELMO. "Our decision to build an event that addresses the real need of hunger was important and relevant in our community and around the country. Partnering with the TASTE OF THE NFL and SECOND HARVEST HEARTLAND as the recipients of our Radiothon was an easy decision for WCCO radio and CBS MINNEAPOLIS. We look forward to continuing to support the fight against hunger."
"We are always humbled by the outpouring of community support in the ongoing fight to end hunger," said ROB ZEASKE, Executive Director of SECOND HARVEST HEARTLAND. "Because of the incredible generosity of individuals and organizations alike, the radiothon was a tremendous success for the countless men, women and children here in the Heartland and across the country who struggle to put enough food on the table. We are deeply grateful to everyone who participated in Let's Kick Hunger Day."