Broadcasters Mobilize For Haitian Relief
January 14, 2010 at 12:40 PM (PT)
The NATIONAL ASSOCIATION OF BROADCASTERS has announced a voluntary nationwide initiative aimed at boosting relief efforts in response to the devastating earthquake in HAITI.
As part of the initiative, NAB is working closely with the AMERICAN RED CROSS and the AD COUNCIL to distribute critical earthquake relief information. Television and radio PSAs featuring First Lady MICHELLE OBAMA will be available for download on NAB's dedicated public service website, NABSPOTCENTER.ORG, on FRIDAY, JANUARY 15th. TV stations can also obtain the PSAs through a special NAB satellite feed on TUESDAY, JANUARY 19th. Specific satellite coordinates will be provided in a communication to stations shortly.
NAB is asking stations to use on-air talent to produce localized public service announcements (PSAs) boosting Haitian relief efforts.
NAB also announced that MONDAY, FEBRUARY 1st will be designated as "Broadcasters for HAITI Day." NAB is urging radio and TV stations to 'roadblock' specific times of day, dedicating airtime to fundraising relief efforts, telephone banks, radiothons and telethons.
"The cruel reality of this week's disaster demonstrates a desperate need for amplified relief efforts, and the outpouring of assistance from America's radio and TV stations is already underway," said NAB Pres./CEO GORDON SMITH. "Broadcasters are uniquely positioned to mobilize the masses, and working with our disaster relief partners, we can help ease the suffering of our Haitian neighbors. We urge all stations to participate in 'Broadcasters for HAITI Day.'"