CBS/Philly Sets Pledge Drive For Haiti Relief Fund
January 14, 2010 at 3:47 PM (PT)
The CBS RADIO stations in PHILADELPHIA -- News KYW-A, Sports WIP-A, Talk WPHT-A (THE BIG TALKER 1210 AM), Classic Hits WOGL, and Classic Rock WYSP -- are joining with sister CBS affiliate KYW-TV (CBS 3) and CW affiliate WPSG-TV (THE CW PHILLY 57) to raise money for the AMERICAN RED CROSS relief efforts in HAITI. "Operation Brotherly Love" will partner with the WAWA convenience store chain and the RED CROSS to staff a phone bank FRIDAY (1/15) from 5a to 7p, with all stations promoting the pledge drive for the RED CROSS INTERNATIONAL RESPONSE FUND at the top of every hour and in news segments on the TV stations.
Radio personalities taking part include WPHT's DOM GIORDANO, WIP's IKE REESE, CADILLAC JACK from WOGL, MIKE DENARDO from KYW, and SPIKE, JENNIFER REED, and METRO from WYSP. Pledges will be taken at 1-877-KYW3-ASK (1-877-599-3275).