New Arbitron CEO Wastes No Time In Meeting With Critics
January 15, 2010 at 8:42 AM (PT)
Newly installed ARBITRON CEO BILL KERR made an appearance at the 10th annual CJS SECURITIES "New Ideas for the New Year" investor conference in NEW YORK on THURSDAY, and took head on seveal issues -- most notably, complaints about the PORTABLE PEOPLE METER from minority-owned radio.
KERR confirmed he met in the morning with members of the PPM COALITION, which is made up of the ASSOCIATION OF HISPANIC ADVERTISING AGENCIES, BORDER MEDIA PARTNERS, ENTRAVISION COMMUNICATIONS CORPORATION, INNER CITY BROADCASTING, THE MINORITY MEDIA AND TELECOMMUNICATIONS COUNCIL, NATIONAL ASSOCIATION OF BLACK OWNED BROADCASTERS, SBS RADIO, SPANISH RADIO ASSOCIATION and UNIVISION RADIO. The organization has been behind the pressure on Congress, the FCC and several state attorney generals to regulate PPM, claiming it did not serve minority broadcasters in a fair manner.
"Issues were raised this morning which were outstandingly great for me to hear first hand. It’s the kind of thing where I’m going to be doing a personal deep dive to reach my own conclusion as to how much validity there are in some of those concerns," said KERR. "I would say this, we have been in active efforts, certainly over the recent period, and I hope are moving towards agreement between ourselves and members of the COALITION on some steps that we both think would improve what we have in the marketplace, particularly as it relates to the sample that’s represented."