New Line Records Becomes Water Tower Music
January 15, 2010 at 11:01 AM (PT)
WARNER BROS. ENTERTAINMENT is re-branding its in-house music label, changing the name of NEW LINE RECORDS to WATERTOWER MUSIC. Effective immediately, WATERTOWER MUSIC will operate under the leadership of JASON LINN, who created the label in 2000 at NEW LINE CINEMA.
The re-branding will allow the label to clearly communicate its role in supporting all divisions within WARNER BROS. ENTERTAINMENT as a premiere full-service music label. "The notion of marketing music hand-in-hand with film has always been exciting to us," NEW LIVE Pres./COO TOBY EMMERICH said. "With both divisions now under the same umbrella, the sky is the limit. This is the vision JASON and I shared when we launched the label 10 years ago, and we're thrilled to be given this opportunity to expand within Warner Bros. and serve a multi-divisional agenda."
WATERTOWER's 2010 release schedule includes the soundtrack to "Valentine's Day" -- featuring a new TAYLOR SWIFT song "Today Was a Fairytale" -- "Sex and the City 2," "Inception," "Going the Distance" and "Harry Potter and the Deathly Hallows."