WWIK Brings Out The Scissors
January 18, 2010 at 11:42 AM (PT)
KIRKMAN BROADCASTING/JABAR COMMUNICATIONS Hot AC WWIK ("98.9 CHICK FM") hosted its first "Good Hair Day" benefiting Locks of Love this past SATURDAY (1/16). Despite a cold rain, the "Moms In The Morning" (JANET WALSH and LAUREN RAYCROFT) collected over 20 feet of hair donations -- 245 inches.
"This was only supposed to be a two-hour event, but people kept coming," WALSH said. "The original time was slated for 11a-1p at a small salon, but everyone worked non-stop till they closed the doors at 5. One person even came in with a cash donation taped inside her hair."
"For a station that isn't even six months old to pull these kind of results, especially when you consider the tiny portion of our audience that even could donate (women with non-bleached hair over 10 inches long that were willing to have it cut off), this is phenomenal!" PD MARTY HALL said.
You can check out the event at 989chickfm.com.