Media Monitors Pledge Quicker Data Turnaround
January 19, 2010 at 2:55 PM (PT)
MEDIA MONITORS is now offering a faster turn-around for MSCORE and AUDIENCE REACTION services. The PPM data will now be updated within five days after the measured week for subscribers.
"Our customers were asking for more current data," MEDIA MONITORS Pres./CEO PHILIPPE GENERALI said. "This means that radio stations will be able to have updated MSCORE data within a week and get an earlier indication of how changes in programming may impact their audience. We really are excited about being able to deliver the data faster."