POP Radio Adds CVS
January 22, 2010 at 4:21 AM (PT)
POP RADIO, LP, the in-store audio advertising provider, inks a deal with nationwide drugstore giant CVS to put POP RADIO ads on the MUZAK audio streams heard in CVS/PHARMACY stores nationwide. The addition of CVS and other deals puts POP RADIO's network at 17,658 stores, including two out of every three major pharmacy retailers in AMERICA.
RICHARD FOREMAN of RICHARD A. FOREMAN ASSOCIATES, INC. served as exclusive advisor to POP RADIO, LP in the negotiations and transaction.