Tech Group To Launch Digital Music File Successor
January 22, 2010 at 7:04 AM (PT)
BACH TECHNOLOGY is set to launch a new digital music file format which will embed additional content for fans including lyrics, news updates and images in what could be a successor to the ubiquitous MP3 file, reports THE WASHINGTON POST. "The new proposal, which is called MUSICDNA and has the backing of the original MP3 digital music file inventor, would allow fans to download an MP3 file on to their computer, which would carry with it additional content. Music labels, bands or retailers could then also send updates to the music file every time they have something new to announce such as the dates of future tours, new interviews or updates to social network pages."
The report says music fans could receive as little or as much of the information as they want -- with illegal downloaders getting a static file which would not receive any updates.
BACH TECHNOLOGY, based in NORWAY, GERMANY and CHINA, is currently looking to partner with retailers, music labels, rights holders and technology companies.
"We are getting very good feedback and the fact we are looking to include everyone in this, and not competing against them, helps," CEO STEFAN KOHLMEYER told REUTERS. "What we are bringing back to the end user is the entire emotional experience of music. We think it got lost in the transition to the digital era. We think a beautiful piece of audio has been reduced to a number code. We want to enrich it again."