Pandora Media Ups Doug Sterne To VP/Audio Sales
January 22, 2010 at 2:19 PM (PT)
PANDORA MEDIA, INC. has promoted DOUG STERNE to VP/Audio Sales, as the company enjoyed huge growth in audio ad sales. In 2009, STERNE and his team were able to attract and bring into the PANDORA advertising fold over 80 accounts, including major traditional radio advertisers like GENERAL MOTORS, OFFICE DEPOT, JC PENNEY, WHOLE FOODS MARKETS, ACE HARDWARE and TURBOTAX.
"With DOUG at the helm, we've seen tremendous growth," Chief Revenue Officer JOHN TRIMBLE said. "Audio advertising is a key component in our multi-platform offerings to our clients. In Q4 of 2009 alone, we saw audio revenue rise higher than all three previous quarters combined."
"These are advertisers who already understand the emotional power of the radio message," STERNE said. "With PANDORA, we add the accountability of the Web to prove our effectiveness."