Simpson Saga Ends Friday
January 25, 2010 at 8:54 AM (PT)
CBS Top 40/Rhythmic WPGC/WASHINGTON is scheduled to pull the plug on THE DONNIE SIMPSON MORNING SHOW as of FRIDAY JANUARY 29th. This would climax a 32-year run for SIMPSON as a WASHINGTON air personality. SIMPSON’s final morning show ends as both sides work out an exit agreement.
DONNIE, who is 55, technically remains under contact until MARCH 2011, but under the terms of his exit arrangement CBS will no doubt invoke a non-compete provision which will prevent DONNIE from working for any WASHINGTON area station for the next year.
SIMPSON’s departure ends a 13-year run at WPGC. Ratings and his failure to attract younger listeners are the reasons given for the break-up. The station offered to ease DONNIE out with a huge celebratory retirement party in MARCH. SIMPSON declined.
DONNIE spent 16 years at crosstown competitor, RADIO ONE Urban WKYS (93.9 KISS), before joining WPGC. He began his career as a teenage personality in his hometown of DETROIT when he was just 15. He went on to cross over into television, first as a sports anchor and then as host of BET’s “VIDO SOUL” program. SIMPSON has not revealed any plans following his departure from WPGC. .