Study: Music Listening Through Computer Equals Radio
January 25, 2010 at 11:35 AM (PT)
A new study from the KAISER FAMILY FOUNDATION found that young people 8-18 spend just as much time listening to music through computers (via iTUNES and Internet radio) than they do listening to terrestrial radio --32 minutes each. They trail the 41 minutes this demo listens to music on iPODS and other mp3s.
The study, titled "Generation M2: Media in the Lives of 8- to 18-Year-Olds," found that 8-18-year-olds spend an average of 7 hours and 38 minutes a day consuming media, 2 hours 19 minutes of which is spent listening to music. What's more, 28% listened to radio through the Internet; 49% of 15-18-year-olds listened to Internet radio.
Read more about this on RAIN.